quality is at the heart of who we are
At the very core of our business is tape, tape technology for other sport applications we did this for over 40 years. Cycling tape and Grips were born out of our passion to do it right.
Quality shows up in our staff, our conversations and of course,
our product. Product quality is the foundation we stand on;
we build it with a relentless focus on three key areas: material,
performance and craftsmanship.
our original intent
Elevating the world of bar tape from mediocrity to greatness.
our mission statement
Creating a product for people to feel the attention to design and comfort
about our products
quality, technology, care, design, comfort